Description

The Head Golf Professional oversees all aspects of the club’s golf operation, which includes managing the golf shop and driving range, supervising the professional staff, enforcing club rules and regulations, overseeing the club’s handicap system, providing skillful golf instruction for players of all levels, and managing the maintenance of golf carts. 

REPORTS TO: General Manager 

SUPERVISES: Assistant Golf Pro, Golf Shop Manager, Starter; Ranger, Cart Attendant

CLASSIFICATION: Exempt

Requirements

REQUIREMENTS 

        PGA Class A Member.

        College degree preferred

        Five years of work experience as a Head Golf Professional or equivalent work experience as an Assistant Golf Professional. 

        Flexible schedule, including weekends and holidays.

CORE COMPETENCIES

        Excellent leadership, problem-solving, communication, and organizational skills.

        Comprehensive understanding of the game and its rules.

        Proficiency in Excel, Word, and club point of sales systems.

        Ability to develop and monitor annual and monthly budgets.

        Experience in golf course retail, inventory management, and merchandising.

        Proficiency in tournament software.

JOB RESPONSIBILITIES

        Learn and work following Bobby Jones Links’ Core Purpose, Core Values, and 17 Service Standards. These are the rules by which we serve.

        Abide by the employment rules in the Bobby Jones Links Associate Handbook.

        Follow the guidelines in Carpe Diem, our master company operations handbook.

        Prepare annual and monthly budgets for golf operations while taking corrective actions to meet financial goals. 

        Reconcile daily, weekly, and monthly activities.

        Oversee all golf tournaments, including sales, operations, and billing collection. 

        Order merchandise for the golf shop to ensure the best selection possible within inventory constraints and guarantee that the shop achieves at least a 30% profit annually.

        Provide golf lessons to members and guests while supervising the club's instruction program, offering expert advice on golf techniques, equipment selection, and course management. 

        Collaborate with marketing to advertise services and activities to potential customers and members to develop and conduct junior golf clinics. 

        Coordinate with the golf course superintendent regarding playability and course conditioning issues. 

        Order supplies related to golf activities.

        Maintain an attractive, clean, and organized appearance in the golf pro shop, cart staging area, and driving range. 

        Hire, train, supervise, and evaluate all golf department personnel. 

        Plan professional development and training activities for the staff. 

        Collect charges and fees for all golf-related activities.

        Organize and conduct club tournaments and related events. Interpret and enforce club policies, rules, and regulations. 

        Maintain records related to player and guest rounds and other statistics. 

        Plan social golf events to promote golf and fellowship among members and guests. 

        Follow all federal, state, and local health, safety, and employment laws. Assist in developing short- and long-term plans to enhance club facilities and courses. 

        Collaborate with the food and beverage director on event food and beverage requirements. 

        Maintain a visible presence on the course or in the golf shop during peak play times.

        Ensure starting times comply with the club’s rules and regulations. 

        Provide for the collection and distribution of all prizes associated with competitions.

        Implement a comprehensive safety program for the golf department that aligns with OSHA standards. Manage the orientation program for new golf members. 

        Stay informed about current and projected industry developments. 

        Attend club management staff meetings. 

        Perform other relevant tasks assigned by the General Manager.

PHYSICAL DEMANDS AND WORK ENVIRONMENT 

        Regularly exposed to moving carts and vehicles and outside weather conditions.

        Occasionally exposed to wet and humid conditions, extreme cold, and extreme heat. 

        Capable of meeting and fulfilling the physical requirements while effectively working in an environment typical for this position. 

        Frequent lifting (up to 50 pounds), bending, climbing, stooping, and pulling. 

        Work near moving mechanical parts, fumes, and toxic or caustic chemicals.

OUR CORE PURPOSE

Our core purpose is to make a difference.

Our core values are Bobby Jones Links’ essential and enduring tenets. They are the glue that holds us together and will stand the test of time, permeating everything we do in our pursuit of making a difference.

Whether improving your club’s profitability, providing exceptional customer service, enhancing course conditions, or brightening a customer or fellow associate's day through small acts of kindness, we empower you to make a difference. 

OUR CORE VALUES

What follows are the characteristics—the core values—of the people who make a difference at Bobby Jones Links.

1.       Make People Happy

        Service First

        Solve Customer Problems

        Have Fun

2.       Do What You Say

        Be Loyal

        Be Dedicated

        Be Dependable

        Do the Right Thing

3.       Strive For Excellence

        Be Humble

        Be Confident

4.       Be Driven

        Be Proactive                                               

        Be Innovative

        Go the Extra Mile

5.       Grow Every Day

        Willing to Learn        

        Be Adaptive

        Stay Curious

17 SERVICE STANDARDS

1.       “Yes, is the answer.  What is your question?”

2.       We regularly surprise and delight our customers.

3.       When a customer says, “Thank you,” we always respond genuinely with “my pleasure.”

4.       We read our customers, focusing on their pace and specific situation to deliver a more personalized service.  

5.       We use our customers’ names whenever possible to deliver a more personalized experience.  

6.       We make eye contact first with each customer within eyesight while sharing a smile, speaking enthusiastically, and connecting personally.  We believe in interactions, not transactions.

7.       We use elevated service language to create a memorable experience for our customers.  We use phrases such as “good morning” and “good afternoon” instead of “hi.” 

8.       We answer the phone in three rings or less with a smile in our voice.  We identify ourselves and ask, “How may I serve you?”

9.       We are empowered to take care of any customer situation that arises.  We solve issues quickly and go above and beyond to create member satisfaction.

10.   Rather than pointing, we escort customers toward their destination until they are comfortable with the directions.  

11.   We make a difference in our customers’ day.  We go above and beyond to impact their lives in a positive way.

12.   Service excellence is a team effort.  We step out of our usual duties to assist our teammates.

13.   We create a positive and supportive teamwork environment, treating each other with respect and dignity.

14.   We are responsible to report and correct defects or problems before they affect the customer. We deliver product and service excellence.

15.   Our attire and demeanor reflect positively on our club and brand.

16.   We respond to customer and associate requests in a timely manner. We answer customer emails and voicemails within 24 hours.

17.   We are Bobby Jones.  Be positive inside and out of the workplace and honor his character and legacy.