Description

Aesculap Inc


Company: AESCULAP INC.
Job Posting Location: Bethlehem, Pennsylvania, United States
Functional Area: Marketing
Working Model: Hybrid
Days of Work: Friday, Thursday, Wednesday, Tuesday, Monday
Shift: 5X8
Relocation Available: No
Requisition ID: 12269

Aesculap, Inc., a B. Braun company, is part of a 180-year-old global organization focused on meeting the needs of an ever-changing healthcare community. Through close collaboration with its customers, Aesculap provides advanced technologies for general surgery, neurosurgery and closure technologies. Aesculap continues a proud heritage of leadership and responsiveness as we strive to deliver products and services that improve the quality of patients' lives.

Position Summary:

The Associate Product Manager will support the Minimally Invasive Laparoscopic Surgery Division by executing product support activities, conducting market research, and driving sales enablement initiatives. This role works closely with product management, sales, marketing, clinical, operations, and regulatory teams to help ensure product line performance, competitive readiness, and effective field support. The ideal candidate is analytical, collaborative, and execution-oriented, with a strong interest in the medical device industry and surgical technologies.

Key Responsibilities:

• Support day-to-day product management activities for assigned laparoscopic surgery product lines.
• Partner with senior product leaders to maintain product information, competitive intelligence, and portfolio documentation.
• Conduct market research through customer interviews, field feedback, literature review, and competitive analysis to identify trends, needs, and growth opportunities.
• Analyze market data, sales performance, and customer insights to support product planning and decision-making.
• Assist in the development of product positioning, messaging, and internal launch materials for new products, line extensions, and portfolio updates.
• Create and maintain sales enablement tools such as product training materials, presentations, competitive comparison documents, FAQs, and selling aids.
• Provide product support to the sales organization by helping address product questions, preparing field communications, and supporting customer-facing education activities.
• Coordinate cross-functional activities with sales, marketing communications, operations, customer service, regulatory, quality, and finance to support business objectives.
• Support product launches, promotions, trade shows, surgeon education events, and national or regional sales meetings as needed.
• Assist with forecasting, pricing analysis, and product lifecycle activities including line extensions, rationalization, and updates.
• Monitor competitive activity and communicate relevant insights and recommendations to internal stakeholders.
• Help ensure marketing materials and product claims align with regulatory and compliance requirements.

Qualifications:

• Bachelor's degree in Marketing, Business, Life Sciences, Biomedical Engineering, or a related field.
• 13 years of experience in product marketing, product management, sales support, market research, or a related commercial role; medical device or healthcare experience preferred.
• Strong analytical and problem-solving skills with the ability to interpret data and translate insights into action.
• Excellent written, verbal, and presentation skills.
• Proficiency in Microsoft Office applications, especially Excel and PowerPoint.
• Ability to manage multiple projects, meet deadlines, and work effectively in a cross-functional environment.
• Willingness to travel as needed to support field activities, customer research, and business meetings.

Preferred Attributes:

• Interest in surgical procedures, operating room environments, and minimally invasive technologies.
• Comfort working with sales teams and supporting customer-facing initiatives.
• Self-starter with strong attention to detail and a proactive approach to execution.
• Ability to synthesize customer, market, and competitive information into clear recommendations.
• Collaborative mindset and adaptability in a fast-paced commercial organization.

This role is ideal for an early-career marketing professional who wants to build strong product management fundamentals while contributing to the commercial success of an innovative minimally invasive surgery portfolio.

Salary: $75k - 85K (plus yearly bonus)

The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case. The range provided is a reasonable estimate.

B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com.

Through its "Sharing Expertise®" initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.

We are an equal opportunity employer. We evaluate applications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected characteristic. Know Your Rights: Workplace Discrimination is Illegal, click here.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

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